Awards and Recongition

Canadian Black Book Overall Brand Awards

Toyota Canada has been recognized by Canadian Black Book (CBB) with the Overall Brand Awards in the categories of Car (Toyota), SUV/Truck (Toyota), and Luxury (Lexus). In CBB's second year of recognizing 'Best Residual Value', Toyota Canada posted a total of six wins.

The 2023 Best Residual Value Awards measure vehicles values into the future. These awards recognize which vehicles are expected to hold the largest percentage of their MSRP 48 months after the original date of purchase. These awards are presented in 21 categories of cars, trucks, SUVs and EVs.

Overall Brand Award: Car - Toyota Overall Brand Award: SUV/Truck - Toyota Full-size Pickup: Toyota Tundra SUV: Main Mid/Full - Toyota 4Runner

Vincentric Best Value In Canada Awards

Once per year Vincentric performs a cost of ownership analysis at the model level to determine Vincentric Best Value in Canada™ awards for the consumer market. Vincentric measures cost-of-ownership using eight different cost factors: depreciation, fees & taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. Using a statistical model, winners were identified by measuring which vehicles had lower than expected ownership costs given their market segment and price. Each vehicle was evaluated in all ten provinces plus the Northwest Territories using a range of annual mileage intervals and insurance profiles.

Best Value SUV & Van Brand - Toyota Best Value Compact Passenger Car- Toyota Corolla Hybrid Best Value Mid-Size SUV - Toyota Highlander Hybrid Best Value Minivan - Toyota Sienna Best Value Full-Size 1/2 Ton Pickup - Toyota Tundra

BASED ON THE RESULTS OF THE 2022 VINCENTRIC BEST VALUE IN CANADA AWARDS ANALYSIS. AWARD APPLIES TO THE TOYOTA BRAND