For most of Canada, where winter is WINTER, those winter tires are a true necessity and have many benefits.
When we're driving, our tires don't calculate an average of the last 30 days. Our tires need to react to the conditions on the road surface at that very moment. Your tires don't care that it was dry yesterday. They need to be ready for what's happening today.
In these times, we all have safety in mind. Winter tires can give you that extra confidence on your next road trip. So you can enjoy the highways and byways of our wonderful land with peace of mind.
Accordion Content Header
As Canadians, we know snow as a guest that shows up unannounced and uninvited… nonetheless, a guest that ALWAYS shows up! At 7 degrees Celsius we’re very close to that surprise arrival. The deep treads on your winters are designed to bite through the snow to maximize the amount of rubber that touches the road surface, while simultaneously pushing the snow, slush, and rain away with every revolution.
Accordion Content Header
In extreme heat, asphalt gets a little sticky while it does the opposite in extreme cold. Winter tires are designed to grip on cold and wet road surfaces, making them essential for winter driving in NorthWestern Ontario.
Accordion Content Header
Summer and all-season tires are made from harder rubber compounds that get even harder in cold temperatures causing them to lose their traction and ability to grip the pavement. Winter tires are made from a softer rubber compound. The magic number where winter tires grip better than all-seasons is, you guessed it, 7 degrees Celsius. Below that temperature, summer tires are basically frozen pucks on ice since pavement also hardens considerably in the cold and winter tires are cleats on boots.
Accordion Content Header
Moisture is essentially a lubricant on road surfaces– and moisture occurs even in the coldest conditions. On a microscopic level, the pressure of a tire on the road surface creates a small layer of water. Which is why Toyota-approved winter tires come with a hydrophilic coating, which essentially acts like a microscopic sponge, giving your winter tires more traction on ice and snow.
Accordion Content Header
You know those squiggly little grooves in your tires? Those are sipes. When sipes rotate down and come in contact with the pavement, they open up like little pockets, and pull water into them. As the tire rotates, the sipes close, basically spitting the water droplets out behind the tire.
Accordion Content Header
All Toyota-recommended tires are effective. But the best of our tires boast yet another technology that gives you even better traction. Top winter tires are made with a special rubber formed from multi-cell compounds. Essentially, the tread rubber has tiny micro bubbles in them. As the tire wears, the little bubbles get exposed, which then act as bigger versions of sipes, taking water off the ice below the tire, and helping to reduce slippage.
Accordion Content Header
Britain’s Auto Express Magazine tested a set of winter tires stopping on wet pavement at 7 degrees Celsius against summer tires. Full emergency ABS braking from 80 km/h produced stops of 35.5 metres for the winter tire equipped car, and 42.5 metres for the summer tire equipped car. That’s a 7 metre difference. Think about what sliding 7 more metres could mean in a dangerous situation, and the safety advantage of winter tires becomes soberingly apparent.
Accordion Content Header
BONUS REASON: SO YOU CAN GET OUT THERE AND ENJOY NORTHWESTERN ONTARIO!
Skiing. Sledding. Snowshoeing. Ice Fishing. The best way to get through the cold winter is to get out there and embrace it! Toyota-approved winter tires give you the confidence and peace of mind to go anywhere you want, anytime you can. Where are you looking to go this winter?
*Conditions Apply. Should you find a lower Canadian advertised price or Canadian internet quote on tires within thirty (30) days before or after the purchase of qualifying tires from a participating Canadian Toyota Dealer, present the Toyota dealer where you purchased or intend to purchase qualifying tires with proof of the Canadian advertised price or Canadian internet quote. They will verify the price and that the item is in stock and available for immediate sale and delivery, and then match the lower price. Canadian advertised or Canadian internet quotes are eligible from local tire retailers only within an 80km radius of your dealership’s location. “Price Match” DOES NOT apply to advertising errors or misprints, sale pricing, special educational prices, restricted offers, mail order offers, competitor rebates, coupons, premiums, free or bonus offers, limited or minimum quantity or limited time offers, close-outs, liquidations, clearances, financing offers and 3 for 1 offers. Offer does not apply to advertised prices or internet quotes from outside Canada, online retailers, liquidators, commercial or fleet accounts, clearance houses or other sellers that do not install tires do not qualify. Handwritten or verbal estimates/quotes will not be considered.
Subject to stock availability. Advertised item must be an in-stock brand sold by the Toyota Tire Centre and be the same size, model, sidewall, speed and load rating.
Qualifying tires must be purchased and installed at a participating Toyota dealer in Canada. Price Match Promise does not apply to costs associated with labour, valve stems, mounting/balancing, disposal fees and taxes. Offer valid from March 15, 2023 to June 15, 2023. Offer valid on the following tire brands: MICHELIN, BRIDGESTONE, TOYO, YOKOHAMA, GOODYEAR, HANKOOK, CONTINENTAL, PIRELLI, FALKEN, GENERAL, DUNLOP, BFGOODRICH, LAUFENN, FIRESTONE, KELLY and UNIROYAL. Offer subject to change or cancellation without notice
